Author Archives: admin

Hackathon 2019

This year’s Bazzarvoice Hackathon coincided with our annual all hands meeting in Austin. Our global offices took time to work on projects that focused on innovation, social integrations, and improved efficiencies. Teams across our departments participated This included: R&D, Product, Customer Services, and Knowledge Base.

Hackathon teams took two days to work on their projects. The following day, teams present their outcomes in a science fair setting while the company voted on the projects.  The top 10 teams then then went on to present to the entire company.

Thanks to all who participated and especially those who organized the various activities. We hope to see many of these projects become new product enhancements.

Intern Demo Day

As the summer comes to an end, so do the internships for numerous university students here at Bazaarvoice. This past week, the interns were given an opportunity to present a summary of their accomplishments. This afternoon of presentations, known as the Bazaarvoice “Intern Demo Day”, highlighted the various achievements throughout the company, not just in the R&D department.

The following is a short summary of the great work our interns complete this summer as well as some images from the “Intern Demo Day”.

CHASE PORTER: My project, which I have named “The Great (red)Shift”, is intended to improve data accessibility for computed aggregated counts of various canonical events written to HBase. To do this I designed a data warehouse in Amazon Redshift that I loaded with transformed aggregated counts extracted from the tables in HBase. This makes the counts readily SQL query-able in an incredibly fast system whereas before they had to be computed with performance heavy queries from Raw Logs generated by Cookie Monster. The biggest block for this project was in processing the data from HBase which was stored as serialized bytes and needed to be handled uniquely for different types of canonical events (i.e. pageviews, impressions, features) to translate into a readable form for Redshift.

BEN DEVORE: My product is web crawler written in node.js that scrapes clients’ webpages for product data in order to build their product feeds for them. For many of Bazaarvoice’s smaller clients, building and maintaining their product feed is a significant obstacle in the onboarding process. This tool aims to clear that obstacle by taking this task out of there hands.

STONEY MCCRARY: So I have been fortunate enough to get to work on several different pieces in curations but I am going to talk on what I have been hammering on for the last couple of weeks. More and more of our high volume clients are receiving millions of hits a day and this has caused performance to become a higher priority problem for them. In response to this, we are focusing our efforts on building a new display with performance in mind. Performance for the display centers around only providing the minimal amount of data needed and supply the rest as necessary. The piece I will be showing is the display carousel and how it dynamically loads and dumps the data to allow for faster loading and to keep browser memory low.

ZESHAN ANWAR: Eagle is a dashboard built for our Incubator team. With so many moving parts, it was important we had a summarized ‘birds-eye’ view of the team in one place. Eagle was initially meant to be an aggregation of all our Jenkin builds; a single view of all our jobs across our different Jenkins environments. However, it grew to also include JIRA and GitHub statistics. My other project was optimizing our UI tests by having them run concurrently. Our old UI tests were extremely slow, and by running them in parallel we drastically reduced test times.



BRENDON KELLEY: Testing Framework: This summer my project was to help build out a new testing framework for Curations. The current automation tests used for Curations is Saladhands. Before my internship, there wasn’t much if any automation tests for the submission/direct upload capability of Curations. I worked on creating tests and a CI environment for submission in a new testing framework called Intern. One of tests includes a language translation test using mongoDB as an endpoint to store the various languages’ text. Intern is a javascript based testing framework which will allow developers to contribute to writing tests since Curations is mostly javascript. I’ve also worked on updating and creating new console tests in this framework. The foundation built this summer in Intern will enable the ability to further contribute to the framework.

KRYSTINA DIAO: My main project for the summer was to analyze and report the effectiveness of the implementation of the new Connections Knowledgebase. Through Salesforce, I collected and analyzed the number of cases, time spent on each case, etc. After drawing my conclusions, I decided to present my findings via data visualization methods (JavaScript’s C3 and D3 libraries) and provide actionable insights on how this information can be leveraged. This information is valuable in that it can be used for future product KB decisions, as well as understanding how much time, manpower, and money is saved by having a KB.

Krystina Diaos (3)

Krystina Diaos (2)

Krystina Diaos

MARKO SAVIC: Over the summer, I was a part of the SEO Team. I managed to create a tool on pagesManaged and keywordsManaged feed for every Spotlights client. Generated feeds will be consumed by SeoClarity tools on a daily basis. This helps in identifying search rank gains on the specified keywords and pages where Spotlights are present. The SeoClarity reporting will help in proving out Spotlights value and eventually lead to Spotlights renewal/upticks.Also, I created algorithm tweaks on the PINS (Post Interaction Notification System) Generator that take into account product activeness, product relevancy and review count, and use them to ask the user to write reviews on the most relevant products.

TREVOR NELLIGAN: Here is a description of my project: I worked on the Aperture Component library and many of the projects it supports. Aperture is build in React, and its purpose is to be used as an internal Bazaarvoice tool for constructing web pages. Using Aperture, anyone at Bazaarvoice can easily create a functional, intuitive, Bazaarvoice themed webpage, all with the building blocks Aperture provides.

Using the Aperture library, I helped the construction of numerous pages for the curations beta console. I personally built the interface for a new client-facing template builder, which will allow clients to create curations templates quickly and easily without having to go through an implementation engineer and a long process, as was the case previously. I also supplied custom Aperture components for several projects, like the content curation beta page.

RAMIE RAUFDEEN: The mixer is a component of our product recommendations engine which differentiates shoppers, and optimizes recommendations for them. This is primarily derived from their shopping behavior – in real time. Prior to the mixer, product recommendations were aggregated from multiple sources, using the same algorithm for every shopper. Shoppers are now categorized based off of a set of rules (using the shopper’s profile data), each of the rules map to a plan (which you can think of as an ‘algorithm’). A plan defines how recommendations should be mixed from each of the sources. For example, if source B has proven to have a higher conversion rate for ‘heavy-shoppers’, the plan for ‘heavy-shopper’ would give a higher weighting to source B. We can now target specific types of shoppers when it comes to product recommendations. This also sets the groundwork for a more granular machine learning implementation in the future.


We want to thank all the interns who spent time with us this summer and wish you the best back at school. We look forward to hearing about all the great things you all develop in the future.

If you are interested in an internship at Bazaarvoice, please contact

HackerX event hosted at Bazaarvoice

The Bazaarvoice headquarters hosted the July 20th HackerX event in Austin, Texas. The event featured not only Bazaarvoice, but also included Facebook, Amazon, and Indeed. 70+ engineers participated in onsite interviews and networking. HackerX commented that “this was one of the most successful events” they have ever seen.

Gary Allison, Executive Vice President of Engineering, kicked off the event with a compelling message about Bazaarvoice and why this is an awesome place to work.

HackerX started in 2012 with invite-only, face-to-face recruiting events that connect tech talent with some of the world’s most innovative companies. Currently, they operate over 100+ events in 40+ cities, 15+ countries annually.

See for additional information.




Conversations API Deprecation for Versions 5.2 and 5.3

Today we are announcing an important change to our Conversations API service:

  • On April 30, 2017 service will end for Conversations API versions 5.2 and 5.3

By deprecating older versions of our API service, we can refocus our energies on the current and future API services, which we feel offer the most benefits to our customers. Please visit our Upgrade Guide to learn more about the Conversations API, our API versioning, and the steps necessary to support the upgrade.

We understand that this change will require effort on your part. Bazaarvoice is committed to making this transition easy for you. We are prepared to assist you in a number of ways:

  • Pre-notification: You have more than 12 months to plan for and implement the change.
  • Documentation: We have specific documentation to help you.
  • Support: Our support team is ready to address any questions you may have.
  • Services: Our services teams are available to provide additional assistance.

In summary, on April 30, 2017, Conversations API versions released before 5.4 will no longer be available. Applications and websites using versions before 5.4 will no longer function properly after April 30, 2017. If your custom application or website is making API calls to Conversations API versions 5.2 or 5.3 you will need to upgrade to the current Conversations API (5.4). Applications using Conversations API versions 5.4 and later will continue to receive uninterrupted API service.

If you have any questions about this notice, please submit a case in Spark. We will periodically update this blog and our developer Twitter feed (@BazaarvoiceDev) as we move closer to the change of service date.

Visit the following page Coversations API 2017 Deprecation to learn more.

Thank you for your partnership,
Chris Kauffman
Manager, Product Management

Holiday season preparation

Preparing for the Holiday season is a year round task for all of us here at Bazaarvoice.  This year we saw many retailers extending their seasonal in-store specials to their websites as well. We also saw retailers going as far as closing physical stores on Thanksgiving (Nordstrom, Costco, Home Depot, etc.) and Black Friday (REI).  Regardless of which of the above strategies were taken,  the one common theme amongst retailers  was the increase in online sales.

This trend is not new. Online sales are catching up to in stores sales ( over the holiday season.  Along with the demand in online sales was the increase in demand on the Bazaarvoice network.

So here are just a few of the metrics that the Bazaarvoice network saw in the busiest week of online shopping:


Unique Visitors throughout 2013-2015


Pageviews and Impressions 2013-2015

So how does the Bazzarvoice team prepare the Holiday Season?

As soon as the online traffic settles from the peak levels, the R&D team begins preparing for the next  year’s Holiday Season.  First by looking back at the numbers and how we did as a team through various retrospectives. Taking inventory of what went well and what we can improve upon for the next year. Before you know it the team gets together in June to being preparations for the next years efforts. I want to touch on just a few of the key areas the team focused on this past year to prepare for a successful Holiday Season:

  1. Client communication
  2. Disaster Recovery
  3. Load/Performance Testing
  4. Freeze Plan

Client Communication

One key improvement this year was client communication both between R&D and other internal teams as well as externally to clients. This was identified as an area we could improve from last year.  Internally a response communication plan was developed. This plan makes sure that key representatives in R&D and support teams were on call at all times and everyone understands escalation paths and procedures should an issue occur. It was then the responsibility of the  on call representative to communicate any needs with the different engineers and client support staff. The on call period lasted from November 24th to Tuesday December the 1st.

A small focused team was identified for creation and delivery of all client communication.  As early as August, “Holiday Preparedness” communications were delivered to clients informing them of our service level objectives. Monthly client communications followed containing load target calculations, freeze plans, disaster recover preparations, as well as instructions on how to contact Bazaarvoice in the event of an issue as well as how we would communicate current status of our network during this critical holiday season.

Internally there was also an increased emphasis on the creation and evaluation of runbooks. Runbooks are ‘play by play’ instructions which engineers should carry out for different scenarios. The collection of procedures and operations were vital in the teams disaster recovery planning.

Disaster Recovery

To improve our operational excellence, we needed to ensure our teams were conducting exploratory disaster scenario testing to know for certain how our apps/service behaved and improve our Dev Ops code, monitoring/alerting, runbooks, etc.  Documenting the procedures was completed in the late summer.  That quickly moved into evaluating our assumptions and correcting where necessary.

All teams were responsible for:

  • documentation the test plan
  • documentation of the results
  • capture the MTTR (mean time to recovery) when appropriate

Sign off was required for all test plans and results shared amongst the teams.  We also executed a full set of Disaster Recovery scenarios and performed additional Green Flag fire drills to ensure all systems and personnel were prepared for any contingencies during the holiday season.

Load/Performance Testing

For an added layer of insurance, we pre scaled our environment ahead of the anticipated holiday load profile.  Analysis of 3 years of previous holiday traffic showed a predictable increase of approximately 2.5x the highest load average over the past 10 months. For this holiday season we tested at 4x the highest load average over that time period to ensure we were covered. The load test allowed the team to test beyond expected target traffic profile to ensure all systems would execute above expected levels.

Load testing initially was isolated per each system.  Conducting tests in such environment helped quickly identify any failure points. As satisfactory results were obtain, complexities were introduced by running systems in tandem. This simulated a environments more representative of what would be encountered in the holiday season.

One benefit experienced through this testing was the identification and evaluation of other key metrics to ensure the systems are operating and performing successfully. Also, a predictive model was created to evaluate our expected results.  The accuracy of the daily model was within 5% of the expected daily results and overall, for the 2015 season, was within 3%. This new model will be a essential tool when preparing for the next holiday season.

Freeze Plan

Once again, we locked down the code prior to the holiday season. Limiting the number of ‘moving parts’ and throughly testing the code in place increased our confidence that we would not experience any major issues.  As the image below demonstrates, two critical time periods were identified:

  • critical change freeze – code change to be introduced only if sites were down.
  • general change freeze – priority one bug fixes were accepted. Additional risk assessments performed on all changes.

As you can see the critical times coincide with the times we see increased online traffic.



A substantial amount of the work was all completed in the months prior to Black Friday and Cyber Monday. The team’s coordinated efforts prior to the holiday season ensured that our client’s online operations ran smoothly.  Over half of the year was spent ensuring performance and scalability for these critical times in the holiday season.  Data, as far back as three years, was also used to predict web traffic forecasts and ensure we would scale appropriately. This metric perspective also provided new insightful models to be used in future year’s forecasts.

The preparation paid off, and Bazaarvoice was able to handle 8.398 Billion impressions over Black Friday thru Cyber Monday (11/27-11/30), a new record for the our network.